Monday, 13 May 2013

Creative packaging to me

Creative packaging has never been an aspect of graphic design that I have ever really looked into, it is something that I don't really see myself doing in the future so I have never bothered with it.
This project however has opened me up to it, so far I have only gone as far as looking into imagery of creative packaging but from what I have seen it is very interesting, the packaging's theme and way of containment varies depending on the brand and products it sells.
Some brands even give the packaging re-usability, some can be folded and used to create different items such as coat hangers and statues, I found this very interesting as it gives the consumer a bit of familiarity with the brand they are buying from, it gives off the feel that the customer is getting more for their money.
Most packaging have also used recyclable material, this is something I feel pleases the consumer and lets them feel as though they are doing their part for the environment as well.

I aim to create a similar feel when it comes to my final outcome, I will try to the best of my ability to create some re-usability in my packaging.

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